In its drive to achieve greater prestige, Binghamton University must claim its space among an elite set of competing institutions by positioning itself as a viable and strategically distinct choice. It must tap into the achievements of its alumni, the dedication of its faculty and staff, and the ambition of its students.
Each ad, photo, website, brochure, presentation or other piece that comes from the University is a chance for readers and viewers to experience the Binghamton University brand. For that reason, we must work together to ensure that all marketing and communication materials reflect the same look, language and personality.
Motivated by a powerful intellectual curiosity, Binghamton University represents the essence of scholarship. Passionate. Tenacious. Hardworking. We are ambitious and altruistic in equal parts, seeking to enrich not only ourselves, but also our world.
As a brand Binghamton University is:
These traits should be considered as touchstones and reflected in the copy and images used in public communications regarding Binghamton University.
This guide is a tool to help you communicate a uniformly accurate vision of Binghamton University. If you have questions about any of the information presented here, please contact Greg Delviscio, associate vice president, Communications and Marketing, at 607-777-2175 or firstname.lastname@example.org.
Last Updated: 2/14/12