The logo is the most visible element in the Binghamton University identity system. It was crafted to be distinctive, memorable and easily readable. It’s also easily adapted for use in a wide range of media, including the Internet. The logo is shown on the right in PMS 342, and below in PMS342, black and reverse.
Never recreate, alter or distort the Binghamton University logo in any way. The approved Binghamton University logo should be prominent on the cover or back page of marketing collateral and isn’t to be used with any other logos.
Note: A secondary version of the logo exists that doesn't include the “State University of New York” endorsement. Use of this version requires prior approval from the Office of Creative Services.
A brand architecture system has been created for Binghamton’s schools and major units. The system is composed of the department or school name locked up with the Binghamton University logo.
The system allows for a three-line, two-line and one-line name. Both horizontal and vertical versions of these logos have been created for each college/school and major unit, as shown on the right.
If there is a need to create a new logo under this brand architecture, the Office of Creative Services will develop one for you.
Clear space ensures the proper staging and maximum visibility of the Binghamton University logo. Allowing sufficient clear space keeps the logo free from distracting text, imagery or other graphic elements.
This diagram shows the formula used to calculate the minimum clearance around the logo. The height of the letter “B” in the logotype defines the minimum clear space required around the logo. This minimum clear space should also be applied to ensure sufficient space between the Binghamton University logo and the edge of any format, such as an advertisement.
