Primary Color Palette
Consistent use of Binghamton’s official colors is critical to building brand consistency and awareness for the University.
Binghamton University’s brand color palette consists of primary and secondary colors.
The University’s primary color is PMS 342, a deep green that must be a prominent and integral part of all University communications produced in color. Equivalents for PMS 342 are provided for 4-color process, RGB and Web applications.
Secondary Color Palette
The University’s graphic standards provide a number of secondary colors that are used to augment our primary identity color. These secondary colors may be used in limited quantities and should not appear as the dominant color in any communication vehicle. The intended use of the secondary colors is to provide accent or highlight options for text and graphics.
The secondary Binghamton University identity colors are PMS 306, 360, 639, 226, 114, 390 (used at 70%), 640, 716, 7406 and 143. The equivalents are provided for 4-color process, RGB and Web applications.
PANTONE is a registered trademark of Pantone, Inc. The colors shown in this Brand Guide haven’t been evaluated by Pantone, Inc., for accuracy and may not match the PANTONE® Color Standards.
The examples on the right illustrate how Binghamton’s primary and secondary colors can be used to create engaging collateral materials and websites. With few exceptions, use PMS 342 as the main color and the secondary colors for accent or highlight.