Our typographic style is clean, precise and easy to read. When working with typefaces, let legibility be your guide in terms of point size, column width, reversing type (on color fields or images), overprinting on images, etc.
Binghamton University uses a primary typeface, Helvetica Neue; a secondary typeface, Classical Garamond; and a limited typeface, Arial.
The primary Binghamton University brand typeface for all collateral materials is Helvetica Neue:
- For headlines and callout areas, use Helvetica Neue Bold Condensed
- For body copy, use Helvetica Neue
In applications such as Microsoft® Word, PowerPoint® and programs with restrictive font sets, use Arial.
Classical Garamond is the secondary typeface used at Binghamton University. This is a good choice when a serif font is desired; when a more elegant, formal look is appropriate; and for lengthy text documents.
The use of Arial is restricted to applications that have a limited number of available typefaces (e.g., Microsoft® Word, PowerPoint,® Excel,® Adobe® Acrobat,® Web browsers, Internet and interactive programs). This universally available font will ensure that anyone who receives communications from you will be able to open and read your documents.
On the right are some examples of Binghamton University collateral that illustrate different use of the primary and secondary typefaces.