MANOJ AGARWAL

Ph.D., State University Of New York at Buffalo
MBA, Indian Institute of Management, Ahmedabad, India
B.S., University of Bombay, India

Most Significant Publications

Sriram, S., Pradeep Chintagunta and Manoj K. Agarwal (2010), Investigating consumer adoption of related technology products, Marketing Science, Vol. 29, No. 2, March-April, pp. 291-314.

Agarwal, Manoj K. and Guido Berens (2009), How Corporate Social Performance Influences Financial Performance: Cash Flow and Cost of Capital, MSI Report # 09-100.

Rao Vithala, Manoj K. Agarwal and Denise Dahlhoff (2004), How is Manifested Branding Strategy Related to the Intangible Value of a Corporation?, Journal of Marketing, Vol. 68 (#4), 126-141.

Agarwal, Manoj K (2003), Developing Global Segments and Forecasting Market Shares: A Simultaneous Approach Using Survey Data, Journal of International Marketing, Vol. 11 (#4), December, 56-80.

Agarwal, Manoj K. and Subimal Chatterjee (2003), Complexity, Uniqueness, and Similarity in Between-Bundle Choice, Journal of Product and Brand Management, Vol. 12 (#6), 358-376. 

Agarwal Manoj K. (2002), Asymmetric Price Effects in the Telecommunications Service Markets, Journal of Business Research, Vol. 55, No. 8 (August), 671-677. 

Manoj K. Agarwal and Subimal Chatterjee (2002), Decision Difficulty in Bundle Choice: The Role of Complexity, Uniqueness, and Similarity, Marketing Science Institute Report 02-103, May, Cambridge, MA.

Agarwal, Manoj K. and Barry G. Goodstadt (1997), Gaining Competitive Advantage in the U.S. Wireless Telephony Market, Telematics and Informatics, Vol. 14, No. 2, 159-171.

Agarwal, Manoj K. and Vithala Rao (1996), An Empirical Comparison of Consumer Based Measures of Brand Equity, Marketing Letters, 7:3, 237-247.

Paul E. Green, Abba Kreiger and M.K. Agarwal (1993), A Cross Validation Test of Four Models for Quantifying Multiattribute Preferences, Marketing Letters, Vol. 4 (No. 4), 369-380.

Agarwal, Manoj K. and Paul E. Green (1991), Adaptive Conjoint Analysis Versus Self-Explicated Models: Some Empirical Evidence, International Journal of Research in Marketing, Vol. 8, 141-146.

Green, Paul E., Abba Kreiger and M.K. Agarwal (1991), Adaptive Conjoint Analysis: Some Cautions and Caveats, Journal of Marketing Research, Vol. 28 (May), 215-222. 
 
Agarwal, M.K., N.S. Muthukumaran and C.K. Sharma (1990) A Psychographic Segmentation of the Indian Youth Market, Journal of the Market Research Society, Vol. 32, No. 2 (April), 251-260.

Readings in Industrial Marketing (with P. Burger and D. Reid, eds.).  Prentice-Hall Inc., Englewood Cliffs, NJ, 1986.

Ratchford, B. and Manoj K. Agarwal (1982), Estimating Demand Functions for Product Characteristics: A Reply, Journal of Consumer Research, Vol. 9, No. 2, Septem­ber, 221-224.

Agarwal, Manoj K. and Brian Ratchford (1980) Estimating Demand Functions for Product Characteristics: The Case of Automobiles, Journal of Consumer Research, Vol. 7, No. 3, December, 249-262.

Etgar, M., A. Jain and M.K. Agarwal (1978), Salesmen-Consumer Interaction:  An Experimental Approach, Journal of Academy of Marketing Science, Winter, Vol. 6, No. 1,1-11.

Vijay Mahajan and Manoj K. Agarwal (1978), Environment and Public Policy in the United States:  A Diffusion Approach, in D. F. Burkhardt and W. H. Ittel­son, eds., Environmental Assessment of Socio-Economic Systems, Plenum Press, NY.

Honors and Recognitions

• Co-winner of the Robert D. Buzzell Best MSI Working Paper Award 2005. The award was instituted in 1993 to honor the authors of MSI working papers that have made the most significant contributions to marketing practice and thought. It also signals the kind of writing and research that is of lasting value to corporate marketing executives. Each year, the award is given for the best MSI paper issued during the calendar year two years previous. The reason for this delay is to allow sufficient time to assess the impact of each paper on the field of marketing. This award is for the MSI Working paper #03-126: Vithala R. Rao, Manoj K. Agarwal, and Denise Dahlhoff, “Branding Strategy and the Value of the Firm”.

• Keynote Speaker, Corporate Identity/Associations Research Group conference at Erasmus University, Rotterdam, October 2005

• Corning Award for Excellence in Research, School of Management, Binghamton University, May 2005

• Honorable Mention in the Marketing Science Institute/International Journal of Research in Marketing Competition on Global Marketing, February 2003, for the paper “Culture’s Influence on Innovation Adoption: A Global Study on the Adoption Propensity of a Telecom Innovation by Business Managers,” by Ruud T. Frambach, Hester van Herk and Manoj K. Agarwal.

• Winner of the Marketing Science Institute/Journal of Marketing International Research Competition on Linking Marketing to Financial Performance and Firm Value, August 2002, for the paper "How does Branding Strategy Affect the Intangible Value of a Corporation?” by Vithala Rao, Manoj K. Agarwal and Denise Dahlhoff.

• Editorial Board Member, Journal of Academy of Marketing Science

Research Grants

Manoj Agarwal and Guido Berens, The Impact of Branding Strategy on the CSR-Financial Performance Link, Marketing Science Institute Grant # 4-1378,  July 2006. Funded for $10,000.

Manoj Agarwal and Subimal Chatterjee, Bundling of Telecommunications Services: A Decision Difficulty Perspective, Marketing Science Institute, Cambridge, MA, March 1999.