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Faculty and Research

George Bobinski

Research Interests

Advertising
Consumer Behavior
Service Marketing

Teaching Interests

Marketing Management
Advertising
Marketing Research
Consumer Behavior

 

GEORGE BOBINSKI

Associate Dean
Area: Marketing
Office: AA-120DB
Office Phone: (607) 777-2315
Fax: (607) 777-4872
E-mail: bobinski@binghamton.edu

Ph.D., Indiana University
MBA, Indiana University
B.S., University at Buffalo, State University of New York


Most Significant Publications

"Executive MBA Programs: Student Satisfaction and Other Program Characteristics” (with Diane Badame), MBAR Journal, Spring 2004, 10-15.

“Student Satisfaction and Program Research Highlights” (with Diane Badame), Executive MBA Council Magazine, Winter 2003, 12-16.

“Participant Evaluation of Executive MBA Programs: Attribute Importance and Program Performance” (with Diane Badame and Brian Mahoney), MBAR Journal MBA Situation & Trends Report, Summer 2002, 33-39.

“What Are Our Students Telling Us?” (with Diane Badame and Brian Mahoney), Executive MBA Council Magazine, Spring 2002, 16-19.

"Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective" (with Debi Prasad Mishra and Harjeet S. Bhabra), Journal of Market-Focused Management, 1997, Vol. 2, 2, 149-169.

"Retail "Sale" Advertising, Store Credibility and Price Rationale" (with Dena Cox, and Anthony D. Cox), Journal of Retailing, 1996, Vol. 72, Fall, 291-306.

"Advertising to Investors: The Impact of Financial-Relations Advertising on Stock Volume and Price" (with Gabriel G. Ramirez), Journal of Advertising, 1994, Vol. 23, December, 13-28.

Division of Financial Responsibility in Baby Boomer Couples: Routine Tasks Versus Investments(with Amardeep Assar) in Gender Issues and Consumer Behavior. Thousand Oaks, CA: Sage Publications, 1994.

"Issues in Voluntary Simplicity: Concepts, Measurement, and Determinants" (with Amardeep Assar), in Marketing Theory and Applications, 1992, Vol. 3, 237-243.

"Financial Decision Making of Babyboomer Couples" (with Amardeep Assar), Advances in Consumer Research, 1991, Vol. 18, 657-665.

"Routine Financial Tasks Versus Investment Tasks: Gender-Related Division of Responsibilities in Babyboomer Couples" (with Amardeep Assar), Gender and Consumer Behavior, 1991, 9-18.


Honors and Recognitions

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Last Updated: 1/4/12