SUBIMAL CHATTERJEE

Ph.D., University of Pittsburgh
MBA, Indian Institute of Management, India
B.S., Jadavpur University, India

Most Significant Publications

The Effect of Mixed Versus Blocked Sequencing of Promotion and Prevention Features on Brand Evaluation:  The Moderating Role of Regulatory Focus, (with Ashwin V. Malshe and Timothy B. Heath), Journal of Business Research, (Forthcoming, 2010), (doi:10.1016/j.jbusres.2009.09.003).

Making Judgments in a Two-Sequence Cue Environment: The Effects of Differential Cue Strengths, Order Sequence, and Distraction, (with Dipayan Biswas and Abhijit Biswas), Journal of Consumer Psychology, 2009, 19 (January), 88-97.

The Susceptibility of Mental Accounting Principles to Evaluation Mode Effects, (with Timothy B. Heath and Junhong Min), Journal of Behavioral Decision Making, 2009, 22 (2), 120-137.

The Effects of Regulatory Focus on Consumer Judgments Involving Self and Others’ Payoffs, (with Ashwin V. Malshe, Timothy B. Heath and Glenn A. Pitman),  Advances in Consumer Research, (Forthcoming, 2010), Vol. 37. Paper presented at the Association for Consumer Research Conference, Pittsburgh, Pennsylvania:  October 22-25, 2009.

Consumers’ Reluctance to Use Windfall Gains to Offset Opportunity Losses, (with Timothy B. Heath, Magdoleen Ierlan and Napatsorn Jiraporn) in Asia-Pacific Advances in Consumer Research, 2009, Vol. 8, Duluth, MN: Association for Consumer Research, 4-5. Paper presented at the Association for Consumer Research Asia-Pacific Conference, Hyderabad, India:  January 2-4, 2009.

Attenuating Suspicion by Revealing Seller Self-Interest:  The Role of Categorical versus Situational Association of Sinister Attribution, (with Somali Ghosh), Asia-Pacific Advances in Consumer Research 2009, Vol. 8, Duluth, MN: Association for Consumer Research, 190-191. Paper presented at the Association for Consumer Research Asia-Pacific Conference, Hyderabad, India:  January 2-4, 2009.

The Role of Regularity Fit on the Attraction Effect, (with Ashwin V. Malshe and Rajat Roy), 2010 INFORMS Marketing Science Conference, Cologne, Germany, June 17-19, 2010.

How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star-Power, and Budgets, (with Suman Basuroy and S. Abraham Ravid), Journal of Marketing, 2003, Vol. 67 (October), 103-117.

Suspecting Collusion in Price Matching Guarantees: Consumer Limitations in Game-Theoretic Reasoning, (with Timothy Heath and Suman Basuroy), Journal of Consumer Psychology, 2003, Vol. 13 (3), 255-267.

Delivery Guarantees and the Interdependence of Marketing and Operations, (with Susan Slotnick and Matthew Sobel), Production and Operations Management, 2002, Vol. 11 (Fall), 393-410.

Asymmetric Competition and the Leveraging of Competitive Disadvantages, (with Timothy B. Heath, Gangseog Ryu, Michael McCarthy, David Mothersbaugh, Sandra J. Milberg, Gary Gaeth), Journal of Consumer Research, 2000, Vol. 27 (December), 291-308.

The Differential Processing of Price in Gains and Losses, (with Timothy B. Heath, Sandra J. Milberg, Karen R. France), Journal of Behavioral Decision Making, 2000, Vol. 13 (January), 61-75.

Conflict and Loss Aversion in Multi-Attribute Choice, (with Timothy B. Heath), Organizational Behavior and Human Decision Processes, 1996, Vol. 67 (August), 144-155.

Asymmetric Decoy Effects on Lower vs. Higher Quality Brands: Meta-Analytic and Experimental Evidence, (with Timothy B. Heath), Journal of Consumer Research, 1995, Vol. 22 (December), 268-284.

Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence, (with Timothy B. Heath, Karen R. France), Journal of Consumer Research, 1995, Vol. 22 (June), 90-97.

Honors and Recognitions

• Teaching Award, 2009, School of Management, Binghamton University
• Chancellor's Award for Excellence in Teaching, 2004, State University of New York
• Teaching Award, 2003, School of Management, Binghamton University
• Corning Award for Research, 2002, School of Management, Binghamton University
• Marketing Science Institute Grant # 4-10801, 1999: Bundling of Telecommunications Services: A Decision Difficulty Perspective, $12,000
• National Science Foundation Grant, SBR 96 - 17632, 1996: Modeling the Production of Quality, $58,722
• Presidential Mini-Grant Award for Diversity Initiatives, 1996: Office of the President, SUNY at Stony Brook