KALPESH DESAI

Ph.D., University of Texas
MBA, Jamnalal Bajaj Institute of Management Studies, Bombay, India

Most Significant Publications

Thomas Manoj, Kalpesh Kaushik Desai, and Satheeshkumar Seenivasan, “Credit Cards and Unhealthy Food Consumption: The Beneficial Effects of Pain of Paying in Cash,” Conditionally Accepted at Journal of Consumer Research.

Chowdhury Tilottama, S. Ratneshwar, and Kalpesh Kaushik Desai (2009), “The Role of Exploratory Buying Behavior Tendencies in Choices Made for Others,” Journal of Consumer Psychology, July, 517-25.

Trivedi Minakshi, Michael Morgan, and Kalpesh Kaushik Desai (2008), “Consumer’s Value for Informational Role of Agents in Service Industry,” Journal of Services Marketing, Volume 22 (2), 149-59. All authors contributed equally and order of authorship is reverse alphabetical.

Michael A. Merz, Dana L. Alden, Wayne D. Hoyer, and Kalpesh Kaushik Desai (2008), Brand Extension Research: A Cross-Cultural Perspective, Review of Research in Marketing, Volume 4.

Desai, Kalpesh Kaushik and Sekar Raju (2007), “Adverse Influence of Brand Commitment on Consideration of and Preference for Competing Brands,” Psychology and Marketing, July, 595-614. Both authors contributed equally and order of authorship is alphabetical.

Jain, Shailendra Pratap, Kalpesh Kaushik Desai, and Mao Huifang (2007), “The Influence of Chronic and Situational Self-Construal on Categorization,” Journal of Consumer Research, June, 66-76. All authors contributed equally.

Basuroy, Suman, Kalpesh Kaushik Desai, and Debabrata Talukdar (2006), “An Empirical Investigation of Signaling in the Motion Picture Industry,” All authors contributed equally and order of authorship is alphabetical. Journal of Marketing Research, May, 287-95.

Desai, Kalpesh Kaushik and Suman Basuroy (2005), “Interactive Influences of Genre Familiarity, Star Power, and Critics’ Reviews: The Case of Motion Picture Industry,” Psychology and Marketing, March, 203-223. Lead article.

Desai, Kalpesh Kaushik and Debabrata Talukdar (2003), “Relationship between Category Price Perceptions, Shopper’s Basket Size, and Overall Store Price Image: An Analysis of the Grocery Market,” Both authors contributed equally and are listed alphabetically. Psychology and Marketing, October, 903-33.

Desai, Kalpesh Kaushik and S. Ratneshwar (2003), “Consumer Perceptions of Product Variants That Are Positioned on Atypical Attributes: The Joint Effects of Benefit Segmentation, Brand Familiarity, and Shelf Display,” Journal of Academy of Marketing Science, Winter, 22-35.

Desai, Kalpesh Kaushik and Kevin Lane Keller (2002), “The Effects of Ingredient Branding Strategies on Host Brand Extendibility,” Journal of Marketing, January, 73-93.

Desai, Kalpesh Kaushik and Wayne D. Hoyer (2000), “The Descriptive Characteristics of Memory- Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity,” Journal of Consumer Research, December, 309-23.

Desai, Kalpesh Kaushik and Vijay Mahajan (1998), “Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers,” Journal of Business Research, July, 309-24.

Desai, Kalpesh Kaushik and Wayne D. Hoyer (1993), “Line Extensions: A Categorization and an Information Processing"

Honors and Recognitions

• Corning Award of Excellence in Research, Binghamton University, 2007-08.
  
  
• Ranked 132nd in a DocSIG study which examined the publishing history of authors from January 2000 through December 2007 in top six marketing journals
  
  
• Editorial Review Board Member, Journal of the Academy of Marketing Science, 2006-Present
  
  
• Editorial Review Board Member, Psychology & Marketing, 2008-Present

• Program Committee, Society for Consumer Psychology Conference, 2009

• Program Committee, Association for Consumer Research Conference, 2009

• Research has been featured on NPR and WBEN radio stations, and Good Housekeeping

• Competitive Summer Research Grant, School of Management, SUNY-Buffalo, 1998-02; 2004-05

• Competitive Small Research Grant, School of Management, SUNY-Buffalo, 2003-04
  
  
• Ad Hoc Reviewer, Journal of Marketing, Marketing Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Association for Consumer Research Conference, Society for Consumer Psychology Conference