CHANG HEE PARK

Area: Marketing
Office: AA-276
Office Phone: (607) 777-6068
Email:  cpark@binghamton.edu

Ph.D., Cornell University
M.S., Cornell University
B.S., Korea Advanced Institute of Science and Technology

See Prof. Park's CV.

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Most Significant Papers

Published Works
Park, Young-Hoon, Chang Hee Park, and Pulak Ghosh (2011), "Modelling Member Behaviour in Online User-Generated Content Sites: A Semiparametric Bayesian Approach," forthcoming at Journal of the Royal Statistical Society: Series A.

Working Papers
Park, Chang Hee and Young-Hoon Park (2011), "Modeling Online Visitation and Conversion Dynamics," under review at Journal of Marketing Research.

Park, Chang Hee, Young-Hoon Park, and Pulak Ghosh (2011), "Modeling Navigational Behavior Across Multiple Advertisers in Sponsored Search Advertising," under review at Journal of the American Statistical Association.

Gaur, Vishal, Chang Hee Park, and Young-Hoon Park (2010), "Consumer Learning, Word of Mouth, and Quality Competition," under revision.

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Presentations

"Modeling Online Visitation and Conversion Dynamics"
* INFORMS Marketing Science Conference, Rice University, TX, June 2011
* DMEF Direct/Interactive Marketing Research Summit, San Francisco, CA, October 2010

"Consumer Learning, Word of Mouth, and Quality Competition"
* INFORMS Marketing Science Conference, University of British Columbia, BC,
Canada, June 2008
* POMS Annual Conference, La Jolla, CA, May 2008