QI WANGAssociate Professor
Office Phone: (607) 777-2632
Fax: (607) 777-4422
Ph.D., University of Florida
M.S., Sun Yat-Sen (Zhongshan) University, China
B.S., Zhengzhou University, China
Most Significant Publications
Wang, Qi and Jinhong Xie (2011), "Will Consumer Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impact of Supporting-Firm-Base in Markets with Network Effects", Journal of Marketing, 75 (5), 1-17 (Lead Article).
Chen, Yubo, Qi Wang and Jinhong Xie (2011), "Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning", Journal of Marketing Research, 48 (2), 238-254.
Chen, Yubo, Scott Fay and Qi Wang (2011), "The Role of Marketing in Social Media: How Online Consumer Reviews Evolve," Journal of Interactive Marketing, 25 (2), 85-74.
Wang, Qi, Yubo Chen and Jinhong Xie (2010), "Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects", Journal of Marketing, 74 (4), 1-14 (Lead Article, 2010 MSI-H. Paul Root Award Finalist).