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Faculty and Research

Prof. Qi Wang

See Prof. Wang's CV

Research Interests

Marketing Implications of Markets with Standards Competition and Network Effects

New Business Formats and Marketing Implications

Marketing Implications of Corporate Sustainability

Marketing Implications of Emerging Globalization

 

Teaching Interests

International Marketing
Product Management
Sales Management

 

QI WANG

Associate Professor
Area: Marketing
Office: AA-216
Office Phone: (607) 777-2632
Fax: (607) 777-4422
Email: qiwang@binghamton.edu

Ph.D., University of Florida
M.S., Sun Yat-Sen (Zhongshan) University, China
B.S., Zhengzhou University, China

Most Significant Publications

Wang, Qi and Jinhong Xie (2011), "Will Consumer Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impact of Supporting-Firm-Base in Markets with Network Effects", Journal of Marketing, 75 (5), 1-17 (Lead Article).
 
Chen, Yubo, Qi Wang and Jinhong Xie (2011), "Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning", Journal of Marketing Research, 48 (2), 238-254.
 
Chen, Yubo, Scott Fay and Qi Wang (2011), "The Role of Marketing in Social Media: How Online Consumer Reviews Evolve," Journal of Interactive Marketing, 25 (2), 85-74.
 
Wang, Qi, Yubo Chen and Jinhong Xie (2010), "Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects", Journal of Marketing, 74 (4), 1-14 (Lead Article, 2010 MSI-H. Paul Root Award Finalist).


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Last Updated: 1/16/12