MANOJ AGARWAL

Ph.D., State University Of New York
MBA, Indian Institute Of Management, Ahemedabad, India
BS, University of Bombay

Most Significant Publications

Sriram, S, Pradeep Chintagunta and Manoj Agarwal (2009), "Investigating Consumer Adoption of Related Technology Products". Marketing Science. Forthcoming.

Rao Vithala, Manoj K. Agarwal and Denise Dahlhoff.(2004) " How is Manifested Branding Strategy Related to the Intangible Value of a Corporation?", Journal of Marketing,Vol. 68 (#4), 126-141.

Agarwal, Manoj K (2003),” Developing Global Segments and Forecasting Market Shares: A Simultaneous Approach Using Survey Data", Journal of International Marketing, Vol. 11 (#4), December,56-80.

Agarwal, Manoj K. and Subimal Chatterjee (2003),”Complexity, Uniqueness, and Similarity in Between-Bundle Choice”, Journal of Product and Brand Management, Vol. 12 (#6),358-376.

Agarwal Manoj K. (2002), “Asymmetric Price Effects in the Telecommunications Service Markets”, Journal of Business Research, Vol.55 No. 8 (August), 671-677.

Agarwal, Manoj K. and Vithala Rao (1996), “An Empirical Comparison of Consumer Based Measures of Brand Equity”, Marketing Letters, 7:3,237-247.

Agarwal, Manoj K. and Paul E. Green (1991) ,"Adaptive Conjoint Analysis Versus Self-Explicated Models: Some Empirical Evidence", International Journal of Research in Marketing, Vol. 8 , 141-146.

Green, Paul E, Abba Kreiger and M.K. Agarwal (1991)"Adaptive Conjoint Analysis: Some Cautions and Caveats"., Journal of Marketing Research, Vol.28 (May ), 215-222.

Honors and Recognitions

• Co-winner of the Robert D. Buzzell Best MSI Working Paper Award 2005. The award was instituted in 1993 to honor the authors of MSI working papers that have made the most significant contribution to marketing practice and thought. It also signals the kind of writing and research that is of lasting value to corporate marketing executives. Each year the award is given for the best MSI paper issued during the calendar year two years previous. The reason for this delay is to allow sufficient time to assess the impact of each paper on the field of marketing. This award is for the MSI Working paper #03-126: Vithala R. Rao, Manoj K. Agarwal, and Denise Dahlhoff, “Branding Strategy and the Value of the Firm”.

• Winner of the Marketing Science Institute/ Journal of Marketing International Research Competition on “Linking Marketing to Financial Performance and Firm Value, August 2002, for the paper "How does Branding Strategy Affect the Intangible Value of a Corporation?” by Vithala Rao, Manoj K. Agarwal and Denise Dahlhoff.

• Honorable Mention in the Marketing Science Institute / International Journal of Research in Marketing Competition on Global Marketing, February 2003, for the paper “Culture’s Influence on Innovation Adoption: A Global Study on the Adoption Propensity of a Telecom Innovation by Business Managers,” by Ruud T. Frambach, Hester van Herk and Manoj K. Agarwal.