SUBIMAL CHATTERJEE

Ph.D., The Joseph M. Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, Pennsylvania
MBA, Indian Institute of Management, Calcutta, India
BS, Department of Chemical Engineering, Jadavpur University, Calcutta, India

Most Significant Publications

"How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star-Power, and Budgets," (with Suman Basuroy and S. Abraham Ravid), Journal of Marketing, 2003, Vol 67 (October), 103-117.

"Suspecting Collusion in Price Matching Guarantees: Consumer Limitations in Game-Theoretic Reasoning," (with Timothy Heath and Suman Basuroy), Journal of Consumer Psychology, 2003, Vol 13 (3), 255-267.

"Delivery Guarantees and the Interdependence of Marketing and Operations," (with Susan Slotnick and Matthew Sobel), Production and Operations Management, 2002, Vol. 11 (Fall), 393-410.

"Asymmetric Competition and the Leveraging of Competitive Disadvantages" (with Timothy B. Heath, Gangseog Ryu, Michael McCarthy, David Mothersbaugh, Sandra J. Milberg, Gary Gaeth), Journal of Consumer Research, 2000, Vol. 27 (December), 291-308.

"The Differential Processing of Price in Gains and Losses" (with Timothy B. Heath, Sandra J. Milberg, Karen R. France), Journal of Behavioral Decision Making, 2000, Vol.13 (January), 61-75.

"Conflict and Loss Aversion in Multi-Attribute Choice" (with Timothy B. Heath), Organizational Behavior and Human Decision Processes, 1996, Vol. 67 (August), 144-155.

"Asymmetric Decoy Effects on Lower vs. Higher Quality Brands: Meta-Analytic and Experimental Evidence" (with Timothy B. Heath), Journal of Consumer Research, 1995, Vol. 22 (December), 268-284.

"Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence" (with Timothy B. Heath, Karen R. France), Journal of Consumer Research, 1995, Vol. 22 (June), 90-97.

Honors and Recognitions

• Chancellor's Award for Excellence in Teaching, 2004, State University of New York.
• Teaching Award, 2003, School of Management, Binghamton University.
• Corning Award for Research, 2002, School of Management, Binghamton University.
• Marketing Science Institute Grant # 4-10801, 1999: Bundling of Telecommunications Services: A Decision Difficulty Perspective, $12,000.
• National Science Foundation Grant, SBR 96 - 17632, 1996: Modeling the Production of Quality, $58,722.
• Presidential Mini-Grant Award for Diversity Initiatives, 1996: Office of the President, SUNY at Stony Brook.