The marketing faculty has a wide range of research interests, both in the quantitative and behavioral aspects of marketing and across functional areas and disciplines. Some of the current research interests include studying the marketing/finance interface, branding and innovation adoption, consumer judgment and decision making, relationship marketing and strategic alliances among firms, competitive marketing strategy with standard competition and network effects, and memory and categorization effects on consumer behavior. We expect our doctoral students to develop independent research skills and therefore emphasize strong quantitative orientations and adequate training in experimental design and analysis. In their major area, students take seminars in Judgment and Decision Making, Consumer Choice Models, Consumer Behavior, Empirical Marketing Models, and Managing Inter-Firm Relationships. In their minor area, students are free to design their minor to complement their major field of study, and these are typically in areas outside of marketing such as Leadership, Econometrics, and Experimental Methods. Our students, therefore, take several courses outside of marketing, typically in Leadership, Economics (Econometrics), Psychology (Social Psychology, Experimental Design and Analysis), and Finance.
The marketing faculty are well-published and their work has appeared in leading journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, and Journal of Consumer Psychology. They have also published in leading journals outside of marketing, such as Product and Operations Management and Organizational Behavior and Human Decision Processes.
First semester: Research Methods I, Seminar in Marketing (Current Topics), Teaching Pedagogy, Minor Coursework and Advanced Quantitative Courses (e.g., Leadership, Econometrics, Experimental Design and Analysis)
Second semester: Research Methods II, Seminar in Marketing (Consumer Behavior I: Judgment and Decision Making), Minor Coursework and Advanced Quantitative Courses (e.g., Leadership, Econometrics, Experimental Design and Analysis)
First semester: Seminar in Marketing (Models and Methods I: Discrete Choice Models), Seminar in Marketing (Managing Inter-firm Relationships), Minor Coursework and Advanced Quantitative Courses (e.g., Leadership, Econometrics, Experimental Design and Analysis)
Second semester: Seminar in Marketing (Models and Methods II: Empirical Marketing Models), Seminar in Marketing (Consumer Behavior II), Minor Coursework and Advanced Quantitative Courses (e.g., Leadership, Econometrics, Experimental Design and Analysis)
Comprehensive Exams, Dissertation Proposal
Dissertation Research
MANOJ K. AGARWAL, PhD, State University of New York at Buffalo; Professor;
Research interests: Marketing/finance interface, branding, innovation adoption, quantitative methods, marketing and design.
GEORGE S. BOBINSKI, Jr., PhD, Indiana University; Associate Dean;
Research interests: Advertising, consumer behavior, individual and group decision making.
SUBIMAL CHATTERJEE, PhD, University of Pittsburgh; Professor;
Research interests: Descriptive choice theory, preference reversals, framing and context effects, behavioral pricing, market signals and consumer inferences, applications of behavioral theories to box office performance of films.
KALPESH K. DESAI, PhD, University of Texas at Austin; Professor;
Research interests: Context effects, memory, categorization, behavioral decision theory, self-construal, and social comparison, branding, product level competition, retail judgments, variety seeking, food consumption, money spending habits, network externality effects, and grocery product choice.
DEBI P. MISHRA, PhD, Case Western Reserve University, Associate Professor;
Research interests: Strategic alliances, relationship marketing, reputation and signaling, transaction costs, and structural equation modeling.
CHANG HEE PARK, PhD, Cornell University; Assistant Professor;
Research interests: Customer relationship management, e-commerce, marketing-operations interfaces, quantitative and probability models.
GLENN PITMAN, PhD, Pennsylvania State University, Professor;
Research interests: Marketing strategy, advertising and sales management.
QI WANG, PhD, University of Florida; Assistant Professor;
Research interests: Competitive marketing strategy in markets with standard competition and network effects, survival analysis, consumer product review, and empirical methodology.
Dipankar Rai
